I have written extensively in the past about the membership program Veterans Advantage and how it saves me a lot of money. My tally for the last 12 months is savings of $495 on airfare. Much more than the $59 annual fee. They have a lot of other discounts as well, such as CVS, rental cars, etc.
Disclaimer: I receive no compensation from Veterans Advantage.
Similar to AAA or AARP, you need to pay for a membership to join and get these discounts. The standing airline discounts are already great. They are 5% off United, Lufthansa, and JetBlue and 10% off on American. Right now they have a special deal with Alaska which increases the normal 5% discount to 15%! However, it is only effective until Sept. 21st for flights completed by 2/28/2021. That makes this ideal for any of your holiday flights. And with no change fees, you risk little if circumstances force you to change or cancel.
Alaska is my favorite airline. I have been an MVP Gold for 18 years straight due to their fantastic service and benefits such as still awarding miles for distance flown with 100% bonus for being an MVPGold (my wife gets 125% bonus as an MVPGold75K). A lot of people think that they don’t live in the Northwest or Alaska and so can’t fly Alaska Air. Check out their route map and you’ll be surprised how many East Coast and Midwest locations they now serve.